There’s no other store like . . . David Jones NSW North regional manager Ben Webster inside the new store.
NOT LONG NOW: David Jones NSW North regional manager Ben Webster inside the new store.
FOOD FOR THOUGHT: The cafe area inside the new store. Pictures: Simone De Peak
BRAND NEW: The store will carry a host of big name brands including SPORTSCRAFT, SABA and Witchery.
TweetFacebookFairfax Media took a sneak peek tour of the Hunter’s newest department store.
The high-end franchise will open at Stockland Green Hills next month as part of stage four of the centre’s redevelopment.
The single-level store will feature fashion for men, womenand kids including personalised shopping suites for both men and women.
The shopping suites will be used by the store’spersonal shoppers, which customers can book in with for free online and in store.
“This is a downtown service we offer in some of our CBD locations that we’re bringing to regional areas like Maitland,”David Jones NSW North regional manager Ben Webster said.
Some of the fashion brands available instoreinclude Seed, SABA, MINKPINK, Country Road andWitchery, which have been chosen specifically for the Green Hills store through customer feedback, analyticsand surveys.
“We’ve done a lot of work behind the scenes with both local and international brands, which are tailored to the local market,” Mr Webster said.
“We’re bringing the best of David Jones to the local community.
“Customers no longer need to go anywhere else but Green Hills to get their favourite brands.”
The store also incorporates an extensive cosmetic section, including brands such asMAC, L’Occitane, Lancome, Estee Lauder, Clinque andDermalogica, and there are twobeauty rooms for skincare therapies andmakeup sessions.
“They’re generally booked out well in advance,” Mr Webster said.
A cafe has also been built within the store in collaboration with chef Neil Perry.
About 200 staff will be called in to startstocking the store from March 12 in time forthe grand opening 10 days later.
The first 100 customers through the doors on the 22ndwill receive a free gift bag.
There will also be a David Jones ambassadorin store on the day, but it has not yet been announced who that will be.
Stage four of Stockland Green Hills will also includeTimezone, JB Hi-Fi and Harris Scarfe.
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